What role does body language play in making a customer likable?

Body language plays a crucial role in communication and can significantly affect how a customer perceives a representative. Specifically, body language can enhance tone of voice and contribute to customer perception by conveying emotions, confidence, and engagement levels. For instance, positive body language cues, such as smiling or maintaining an open posture, can help create a welcoming atmosphere that makes customers feel valued and understood. This non-verbal communication complements verbal messages, leading to a more holistic interaction between the customer and the service representative.

While the other options suggest varying degrees of importance of body language, they do not capture its full impact on the customer experience as well as the correct choice does. Body language is integral in face-to-face and non-face-to-face settings, reinforcing the spoken words and fostering a positive connection that makes customers more likely to respond favorably.