Why do customers typically complain?

Customers typically complain because they have been inconvenienced or want something for free. Complaints are often a direct response to negative experiences—such as delays, unfulfilled expectations, or dissatisfaction with a product or service. When customers encounter issues, they may feel frustrated or let down, prompting them to voice their concerns in hopes of resolution. This behavior indicates that they value their experience and want to see improvements or compensations.

The other choices do not accurately capture the essence of customer complaints. Complaints are not usually aimed at creating problems for the company; instead, they reflect a desire for resolution. Additionally, satisfied customers are less likely to complain, as they tend to share positive experiences rather than negative ones. Lastly, while some customers may share negative experiences, the primary motivation for complaints is seeking resolution for an inconvenience rather than deriving enjoyment from negativity.